Snapchat reserves the right to place photos of its users’ faces in ads as part of the terms of service for its My Selfie tool, which allows people and their friends to create AI-generated images that are trained on selfies theirs.
“My Selfie is used to power generative AI, Cameos, and other Snapchat experiences that show you, including ads,” says a popup in the Snapchat app.
“My Selfie uses your images and information to do this.”
The pop-up, which was reported by 404 Media, gives users the option to “delete my Selfies and change ad or permission preferences for” friends.
A support page on Snapchat’s website says the My Selfie feature requires users to take selfies with the “Snap Camera or select images from your camera roll.”
“These images will be used to understand what you look like to enable you, Snap, and your friends to generate new images for you,” according to the app.
To disable the option, users must manually disable the feature, which is enabled by default when launching the app.
A Snapchat user took to Reddit and claimed they saw their image uploaded to Snapchat and used in an ad for a site called yourdreamdegree.com.
“The photo that was used in the ad is clearly AI, however, it’s very clear that it’s me,” said the Reddit user.
“It has my face, my hair, the clothes I wear, it even has my lamp and part of a painting on the wall in the background. I have no idea how they got my photos to create this ad.”
Another Reddit user reported being “super surprised to see my face appear in what appeared to be an ad” for Selfie Cameos.
A Snapchat spokesperson told 404 Media that the company “reserves the right, in the future, to offer ads based on My Selfies, in which a Snapchatter can see themselves in a generated image submitted to them.”
“As explained in the login modal, Snapchatters have full control over this and can turn this on and off in My Selfie Settings at any time.”
The company said that advertisers “don’t have access to the general Snapchatters[erative] AI data in any capacity, including My Selfies.”
Snapchat also said its users’ private data is protected from advertisers.
“Snap does not currently use My Selfies in advertising,” a company representative told 404 Media. But the company would not say how it might serve ads in the future using a user’s face without giving that data to advertisers.
The post has sought comment from Snapchat.
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Image Source : nypost.com